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love allways
To support the launch of Love ALLways, AwesomenessTV’s first pansexual dating show, I built a TikTok “ghost” account (loveallwaysfan) that promoted the series from a fan's perspective. This non-traditional, non-branded strategy quickly took off, growing to over7.9k followers and establishing a highly engaged fan community around the show.
In addition to in-feed videos, I also ran livestreams of full episodes as they released.
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